|Business Marketing and Essential Skills for Business Coursewill enable you to develop a strong foundation in marketing and business practice.Business Marketing and Essential Skills for Business Coursehelps you develop a strong business acumen and the competencies to market businesses effectively.In today’s business environment, organisations have to develop and retain their competitive advantage in order to survive and be successful.
This programme is designed for people seeking to understand and apply the principles of marketing to a business. The course is particularly suited to the general manager with responsibility for a small organisation or a department, needing a broad understanding of a range of marketing, advertising and promotion techniques. It will be useful to the managers of larger businesses and organisations who have customer and marketing responsibilities. At the end of the course you will be able to:
The goal of this course is to help you enhance your skills to increase your ability in business marketing:Whether you’re a student, marketing executive or entrepreneur looking for new ideas to engage with the market
Business Marketing Course course devised and issued by the VITA online training & education
The study of business provides a detailed understanding of the way organisations work, how they operate within their specific environment and the impact on individuals working within them:
Understand the basics of NLP
Why you must do market research
Who will be your typical customer?
What do customers want?
How to gain greater understanding of someone else’s position, for example in negotiation, sales or in relationships generally
How to motivate yourself and others
How to set achievable goals
How to influence more effectively
How to build rapport with anyone
NLP sales & negotiating techniques
Why will your typical customer buy from you?
How to do market research successfully
Your Marketing Plan
What is Selling?
Conduct market research
Define a customer’s needs, want and desires
Carry out a SWOT analysis
Prepare a marketing plan
Describe a range of marketing methods
Evaluate the benefits of using different marketing media
Compose purposeful advertising copy
Understand how to use press releases, sales promotions and public relations
Define the selling process
Devise a telephone sales campaign
List the benefits of keeping advertising records
Don’t Just Order-Take
The Building Blocks that Lead to a Sale
How to Handle Incoming Calls
How to Make Appointments by Phone
How to Reach the Decision Maker
The Sales Presentation
How to Keep Records
How to Motivate Yourself
Our Business Marketing course is openly available to anyone wishing to learn more about Business Marketing and has a keen interest in the subject:
Online Study Option Now Available
This course is also available online. Our online courses materials are delivered direct to your email inbox. Our online courses are exactly the same as the classroom version, but include a range of supporting study material.
Cost for class room based course is £549
Distance learning £199
We pride ourselves on providing top-quality trainings. The requirements for certification are covered at the start of each course.
We have specially designed the certification process so that you leave the course knowing you have an excellent understanding of Business Marketing.Whilst we will do everything possible to assist you in meeting our required standards, not every student meets our standards. So when you have our certificate, you know you’ve earned it!
If you have any questions about certification standards, just contact us.
Course delegates are welcome to attend
VITA online training & education’s monthly ongoing learning and best practice group for all students.