This course will introduce you to the multidisciplinary field of consumer neuroscience and neuro marketing . It will go through to the basic concepts of the human brain, the elements of the consumer mind, how it is studied, and how its insights can be applied in commercial and societal understandings of consumer behaviour.
Neuromarketing aims to better understand the impact of marketing stimuli, by observing and interpreting human emotions. The rationale behind neuromarketing is that human decision making is not so much a conscious process and the idea of the “homo economicus”, basis for the majority of economic models around, is out dated. Instead, there is more and more prove that the willingness to buy products and services is an emotional process where the brain uses a lot of short cuts to accelerate the decision making process.
This course examines the latest NLP , Hypnosis and neuroscience research and techniques and will provide you with the skills needed to critically evaluate the opportunities and limitations that consumer neuroscience holds for marketing and product development.
Who is this course for?
Marketers, product managers, executives, consultants, and anyone interested in learning more about how consumer neuroscience can inform marketing strategy
scope of neuropsychology
historical development of neuropsychology
concept of phrenology
the localization and equipotentiality
the integrated theories of brain function
basic parts of the nervous system
very basic brain structure 3. To outline neuron functioning
prenatal brain development
the functioning of the nervous system in learning, memory, and language
typical stress reaction
The New Psychology of Selling
How to sell an idea, the new psychology of selling and what makes people buy
Develop strategies to increase confidence and develop a winning attitude
Why you must do market research
Who will be your typical customer
What do customers want
Why will your typical customer buy from you
How to do market research successfully
Your Marketing Plan
The importance of Internet marketing
Internet growth and user trends
Current online marketing trends
Benefits of Internet marketing
Integrating the elements of Internet marketing
Web client-server communication process
Client-server process of email transmission
This course is ideal for those that are either complete beginners to the field of of neuro marketing
are considering making a career change to become a neuro marketing, with the aim of getting an insight and understanding of neuro marketing
This course is also ideal if you are interested in a career in the neuro marketing, though are unsure if you want to commit yourself financially and time wise to a full qualification
This course does not entitle you to work as a neuro marketing
Online Study Option Now Available
This course is also available online. Our online courses materials are delivered direct to your email inbox. Our online courses are exactly the same as the classroom version, but include a range of supporting study material
We also have regular events to support our learners with high profile guest speakers on a variety of personal and professional development areas. See link for an example
Inspirational seminar overcoming adversity to become a world champion
Which are free for learners to attend amazing tutorials and inspirational events:
we also have a dedicated ustream channel for our learners
There is no time limit for completing the course, it can be studied in your own time at your own pace. Help and support is always available from the training centre team through out your training. This course will take you up to 200 hours to complete WORKING FROM HOME.
On completion of the courses you will receive a neuromarketing.
Certificate from Vita ONLINE LEARNING and Education for completing the course